PREVENT the objection, "Just send me your literature" Strategy 1 and 2 of 6

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Blog Post - April 30, 2025

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PREVENT the objection: Just send me your literature. Strategies 1 & 2 of 6

Objection_Free_Selling_Icon Prevent - Preempt - Respond

Objection 15 of 85: Just send me your literature.

When does it usually occur? Initial contact.
Probable Cause: Prospect does not feel any discomfort or see any gain.
Objective: Increase awareness of the Benefit deficit discomfort or Benefit based gain.

Prevention Strategies: 1 & 2 of 6

1. Find the pain or find the gain. Getting the prospect’s attention is the priority.
2. The quickest and easiest way to prevent this objection is to state during your opening remarks, that the reason you’re calling is to get them some written information about how your company is solving some costly and critical issues related to three Unique Selling Points (USPs) related to prospect’s job.

Resource: Objection Free Selling has now been on the Amazon Top 100 Best Sellers List for seven years and nine months. Get your copy today.

Buy the eBook or 316-page Paperback: The book contains 874 PREVENTION, PREEMPTION, and RESPONSE strategies for the 85 most common sales-stopping objections, categorized by the missing Buyer Belief that causes them.

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